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Brief PR Agency ©2025
Brief PR Agency ©2025
Public Relations
Advertising
Brand Strategy
Consumer Behavior
Public Relations
Advertising
Brand Strategy
Consumer Behavior
Our evidence-based strategies create distinctive brand assets and category entry points—making your brand easier to notice, easier to buy, and impossible to ignore. Backed by marketing science. Delivered through creativity.
Our evidence-based strategies create distinctive brand assets and category entry points—making your brand easier to notice, easier to buy, and impossible to ignore. Backed by marketing science. Delivered through creativity.
Brief PR Agency ©2025
Public Relations
Advertising
Brand Strategy
Consumer Behavior
Our evidence-based strategies create distinctive brand assets and category entry points—making your brand easier to notice, easier to buy, and impossible to ignore. Backed by marketing science. Delivered through creativity.
Our work speaks through numbers. Here’s what we’ve achieved so far.
40+ High-impact business transformation programs
We help companies reframe their market positioning, align with stakeholder expectations, and communicate value in ways that accelerate both perception and performance.
40+ High-impact business transformation programs
We help companies reframe their market positioning, align with stakeholder expectations, and communicate value in ways that accelerate both perception and performance.
Psychographic signals decoded with Momentum Analytics™
Our proprietary system identifies psychographic patterns—how people think, feel, and decide—enabling data-driven storytelling that transforms audience insight into measurable demand.
Psychographic signals decoded with Momentum Analytics™
Our proprietary system identifies psychographic patterns—how people think, feel, and decide—enabling data-driven storytelling that transforms audience insight into measurable demand.
Client Retention Rate
Long-term partnerships are built on results. Our clients continue to work with us because we deliver communication strategies that solve real business problems.
Client Retention Rate
Long-term partnerships are built on results. Our clients continue to work with us because we deliver communication strategies that solve real business problems.
Years of expertise
Our team brings a cross-disciplinary background in management consulting, behavioral strategy, and communications—allowing us to address complex brand and reputation challenges with precision.
Years of expertise
Our team brings a cross-disciplinary background in management consulting, behavioral strategy, and communications—allowing us to address complex brand and reputation challenges with precision.
Our work speaks through numbers. Here’s what we’ve achieved so far.
40+ High-impact business transformation programs
We help companies reframe their market positioning, align with stakeholder expectations, and communicate value in ways that accelerate both perception and performance.
Psychographic signals decoded with Momentum Analytics™
Our proprietary system identifies psychographic patterns—how people think, feel, and decide—enabling data-driven storytelling that transforms audience insight into measurable demand.
Client Retention Rate
Long-term partnerships are built on results. Our clients continue to work with us because we deliver communication strategies that solve real business problems.
Years of expertise
Our team brings a cross-disciplinary background in management consulting, behavioral strategy, and communications—allowing us to address complex brand and reputation challenges with precision.
Strategy-led communication services
We help high-growth companies communicate with precision—internally, externally, and at every stage of scale.
Strategy-led communication services
We help high-growth companies communicate with precision—internally, externally, and at every stage of scale.
24/7 Crisis Support
The first hour defines the outcome. We guarantee crisis intervention within 1 hour—mobilizing senior strategists instantly to protect your reputation when every second counts. Find us here.
Integrated Communication
Visibility means nothing without credibility. We merge PR, strategy, and social services to ensure every move is intentional and every message aligns in cohesive storytelling.
We check all the boxes
Strategic brand positioning
Strategic brand positioning
PR & media relations
PR & media relations
Consumer Intelligence
Consumer Intelligence
Crisis communication protocol
Crisis communication protocol
Social Media Strategy
Social Media Strategy
Check a box and have fun with it.
Consumer Behavior, Decoded
6
Consumer Insights
Access our proprietary behavior intelligence toolkit, from audience analysis to cultural trend mapping. Unlock the psychological triggers that drive customer decisions and turn data into strategic advantage.
10:45
Brief PR
Today 09:17
Forbes is seeking expert insights on consumer trends. Do you want to respond?
Brief
®
Brief
®
Real-Time
Engagement
24/7 Crisis Support
The first hour defines the outcome. We guarantee crisis intervention within 1 hour—mobilizing senior strategists instantly to protect your reputation when every second counts. Find us here.
Integrated Communication
Visibility means nothing without credibility. We merge PR, strategy, and social services to ensure every move is intentional and every message aligns in cohesive storytelling.
We check all the boxes
Strategic brand positioning
PR & media relations
Consumer Intelligence
Crisis communication protocol
Social Media Strategy
Check a box and have fun with it.
Consumer Behavior, Decoded
6
Consumer Insights
Access our proprietary behavior intelligence toolkit, from audience analysis to cultural trend mapping. Unlock the psychological triggers that drive customer decisions and turn data into strategic advantage.
10:45
Brief PR
Today 09:17
Forbes is seeking expert insights on consumer trends. Do you want to respond?
Brief
®
Real-Time
Engagement
Our Services
We build brand recognition that drives real growth. Our research-based strategies map the customer journey to identify when and where buying decisions happen—then develop memorable brand signals designed for those exact moments. That’s how we make your brand instantly recognizable, easier to buy, and impossible to forget.
See our full list of services
Our Services
We build brand recognition that drives real growth. Our research-based strategies map the customer journey to identify when and where buying decisions happen—then develop memorable brand signals designed for those exact moments. That’s how we make your brand instantly recognizable, easier to buy, and impossible to forget.
See our full list of services
Selected work
Proven results,
Thoughtful execution
Case Studies
Selected work
Proven results,
Thoughtful execution
Case Studies
We work with brands to answer the questions others haven’t thought to ask—whether that means creating a new category or redefining their relevance in a saturated market.
We work with brands to answer the questions others haven’t thought to ask—whether that means creating a new category or redefining their relevance in a saturated market.
We work with brands to answer the questions others haven’t thought to ask—whether that means creating a new category or redefining their relevance in a saturated market.
We believe meaningful brands don’t lose clarity as they grow—they refine it. Scale, when guided by strategy, doesn’t dilute a brand’s voice; it distills and amplifies what matters most.
Ştefan Ghiță
Managing Partner
Brief
®
Brief
®
20+
20+
Brief
®
20+
Meet our team
A multidisciplinary team of strategists, creatives, and communications experts—supported by a trusted network of over 20 collaborators across production, media, and event execution.
Meet our team
A multidisciplinary team of strategists, creatives, and communications experts—supported by a trusted network of over 20 collaborators across production, media, and event execution.
4
Executive Leads
focused on business and communications strategy
4
Executive Leads
focused on business and communications strategy
4
Executive Leads
focused on business and communications strategy
3
Creative and editorial specialists
building and maintaining relationships with key journalists and publications
3
Creative and editorial specialists
building and maintaining relationships with key journalists and publications
3
Creative and editorial specialists
building and maintaining relationships with key journalists and publications
2
Content Creators & Brand Strategists
developing messaging that resonates across traditional and social channels
2
Content Creators & Brand Strategists
developing messaging that resonates across traditional and social channels
2
Content Creators & Brand Strategists
developing messaging that resonates across traditional and social channels
Our process
Our process combines analytical rigor with creative execution to deliver measurable results. Each phase is designed with strategic checkpoints and client collaboration to ensure maximum impact and alignment with your business objectives.
Our process
Our process combines analytical rigor with creative execution to deliver measurable results. Each phase is designed with strategic checkpoints and client collaboration to ensure maximum impact and alignment with your business objectives.
01
Discovery & Strategic Alignment
We begin by understanding your business model, category dynamics, audience behavior, and positioning goals. This phase defines the levers we’ll move—and the ones we won’t.
01
Discovery & Strategic Alignment
We begin by understanding your business model, category dynamics, audience behavior, and positioning goals. This phase defines the levers we’ll move—and the ones we won’t.
01
Discovery & Strategic Alignment
We begin by understanding your business model, category dynamics, audience behavior, and positioning goals. This phase defines the levers we’ll move—and the ones we won’t.
02
Insight Development & Narrative Design
Using our proprietary tools and qualitative insight work, we uncover strategic truths that shape a compelling narrative. This becomes the foundation for communication, content, and campaign alignment.
02
Insight Development & Narrative Design
Using our proprietary tools and qualitative insight work, we uncover strategic truths that shape a compelling narrative. This becomes the foundation for communication, content, and campaign alignment.
02
Insight Development & Narrative Design
Using our proprietary tools and qualitative insight work, we uncover strategic truths that shape a compelling narrative. This becomes the foundation for communication, content, and campaign alignment.
03
Execution, Feedback & Optimization
We implement with precision, monitor impact in real-time, and continuously refine based on market response and strategic goals. Clarity isn’t a one-time deliverable—it’s maintained throughout.
03
Execution, Feedback & Optimization
We implement with precision, monitor impact in real-time, and continuously refine based on market response and strategic goals. Clarity isn’t a one-time deliverable—it’s maintained throughout.
03
Execution, Feedback & Optimization
We implement with precision, monitor impact in real-time, and continuously refine based on market response and strategic goals. Clarity isn’t a one-time deliverable—it’s maintained throughout.
Brief
®
Brief
®
Success
stories
Our work speaks for itself, but our clients say it even better.
Brief
®
Success
stories
Our work speaks for itself, but our clients say it even better.
We knew our work was strong, but something about how we told our story wasn't landing. Their team clarified our positioning, and rebuilt our narrative. They handled both the strategy and the execution, creating messaging that media outlets actively pursued and converted our ideal prospects into clients.
Head of Marketing
Global Luxury Brand
We knew our work was strong, but something about how we told our story wasn't landing. Their team clarified our positioning, and rebuilt our narrative. They handled both the strategy and the execution, creating messaging that media outlets actively pursued and converted our ideal prospects into clients.
Head of Marketing
Global Luxury Brand
We were facing mounting backlash and growing internal pressure. They stepped in within hours, managed the situation professionally, and helped us take control of it. What started as a PR crisis became a turning point that strengthened trust with both the media and our stakeholders.
-47%
Negative press impact
+74%
Positive media sentiment
VP of Corporate Communications
Fintech Company
We were facing mounting backlash and growing internal pressure. They stepped in within hours, managed the situation professionally, and helped us take control of it. What started as a PR crisis became a turning point that strengthened trust with both the media and our stakeholders.
-47%
Negative press impact
+74%
Positive media sentiment
VP of Corporate Communications
Fintech Company
We were facing mounting backlash and growing internal pressure. They stepped in within hours, managed the situation professionally, and helped us take control of it. What started as a PR crisis became a turning point that strengthened trust with both the media and our stakeholders.
-47%
Negative press impact
+74%
Positive media sentiment
VP of Corporate Communications
Fintech Company
Their team didn't accept a basic demographic targeting. Instead, they deployed their proprietary behavioral analysis system, mapped our customers' decision journey, and rebuilt our entire messaging framework. Everything they delivered was practical, clear, and immediately actionable.
+33%
Lift in purchase intent
+52%
Campaign efficiency
COO
DTC Brand
Their team didn't accept a basic demographic targeting. Instead, they deployed their proprietary behavioral analysis system, mapped our customers' decision journey, and rebuilt our entire messaging framework. Everything they delivered was practical, clear, and immediately actionable.
+33%
Lift in purchase intent
+52%
Campaign efficiency
COO
DTC Brand
Their team didn't accept a basic demographic targeting. Instead, they deployed their proprietary behavioral analysis system, mapped our customers' decision journey, and rebuilt our entire messaging framework. Everything they delivered was practical, clear, and immediately actionable.
+33%
Lift in purchase intent
+52%
Campaign efficiency
COO
DTC Brand
FAQ
The right questions always come first. Here are a few we’re used to answering.
FAQ
The right questions always come first. Here are a few we’re used to answering.
What makes Brief different from other agencies?
Brief isn’t a traditional agency—we’re an independent strategy firm. We operate at the intersection of management consulting, brand strategy, and cultural insight—built for organizations where perception shapes performance. We partner with brands at critical inflection points—where narrative, positioning, and reputation aren’t just marketing levers, but drivers of growth, value, and long-term advantage.
Can we work with you if we already have an in-house team or other agencies?
Yes. We integrate seamlessly with in-house teams, filling gaps, providing additional support when needed, and strengthening execution without disrupting internal structures. Whether we're leading strategy or supporting execution, our goal is to enhance, not replace.
What industries do you specialize in?
We don’t box ourselves into industries—we specialize in complexity. Whether it’s hospitality, corporate, luxury, or consumer brands, our expertise is in making brands stand out, stay relevant, and build lasting trust in their space.
What types of clients have you worked with?
We’ve built strategic partnerships across a wide range of industries—combining sector-specific insight with a disciplined, outcomes-driven approach. Our managing partners have led winning engagements and delivered results for clients such as Lexus (luxury), XTB (financial services), EGGER Group (manufacturing), Electromontaj (infrastructure), EY-Parthenon (consulting), Optical Investment Group (specialized retail), and GT Minerals (critical materials for the green energy transition). This diversity of experience—from industrial to corporate to advisory—gives us the ability to quickly understand the dynamics of any sector and deliver strategies that are both tailored and effective.
Is working with you expensive?
Nowhere near as expensive as working with the wrong agency. A subpar strategy doesn’t just cost money—it costs you market share, credibility, and the right audience. The wrong positioning attracts the wrong crowd, weak messaging fades into the noise, and fragmented execution leads to missed opportunities. We eliminate those risks by ensuring every investment you make drives real impact—strategically, creatively, and commercially.
What makes Brief different from other agencies?
Brief isn’t a traditional agency—we’re an independent strategy firm. We operate at the intersection of management consulting, brand strategy, and cultural insight—built for organizations where perception shapes performance. We partner with brands at critical inflection points—where narrative, positioning, and reputation aren’t just marketing levers, but drivers of growth, value, and long-term advantage.
Can we work with you if we already have an in-house team or other agencies?
Yes. We integrate seamlessly with in-house teams, filling gaps, providing additional support when needed, and strengthening execution without disrupting internal structures. Whether we're leading strategy or supporting execution, our goal is to enhance, not replace.
What industries do you specialize in?
We don’t box ourselves into industries—we specialize in complexity. Whether it’s hospitality, corporate, luxury, or consumer brands, our expertise is in making brands stand out, stay relevant, and build lasting trust in their space.
What types of clients have you worked with?
We’ve built strategic partnerships across a wide range of industries—combining sector-specific insight with a disciplined, outcomes-driven approach. Our managing partners have led winning engagements and delivered results for clients such as Lexus (luxury), XTB (financial services), EGGER Group (manufacturing), Electromontaj (infrastructure), EY-Parthenon (consulting), Optical Investment Group (specialized retail), and GT Minerals (critical materials for the green energy transition). This diversity of experience—from industrial to corporate to advisory—gives us the ability to quickly understand the dynamics of any sector and deliver strategies that are both tailored and effective.
Is working with you expensive?
Nowhere near as expensive as working with the wrong agency. A subpar strategy doesn’t just cost money—it costs you market share, credibility, and the right audience. The wrong positioning attracts the wrong crowd, weak messaging fades into the noise, and fragmented execution leads to missed opportunities. We eliminate those risks by ensuring every investment you make drives real impact—strategically, creatively, and commercially.
What makes Brief different from other agencies?
Brief isn’t a traditional agency—we’re an independent strategy firm. We operate at the intersection of management consulting, brand strategy, and cultural insight—built for organizations where perception shapes performance. We partner with brands at critical inflection points—where narrative, positioning, and reputation aren’t just marketing levers, but drivers of growth, value, and long-term advantage.
Can we work with you if we already have an in-house team or other agencies?
Yes. We integrate seamlessly with in-house teams, filling gaps, providing additional support when needed, and strengthening execution without disrupting internal structures. Whether we're leading strategy or supporting execution, our goal is to enhance, not replace.
What industries do you specialize in?
We don’t box ourselves into industries—we specialize in complexity. Whether it’s hospitality, corporate, luxury, or consumer brands, our expertise is in making brands stand out, stay relevant, and build lasting trust in their space.
What types of clients have you worked with?
We’ve built strategic partnerships across a wide range of industries—combining sector-specific insight with a disciplined, outcomes-driven approach. Our managing partners have led winning engagements and delivered results for clients such as Lexus (luxury), XTB (financial services), EGGER Group (manufacturing), Electromontaj (infrastructure), EY-Parthenon (consulting), Optical Investment Group (specialized retail), and GT Minerals (critical materials for the green energy transition). This diversity of experience—from industrial to corporate to advisory—gives us the ability to quickly understand the dynamics of any sector and deliver strategies that are both tailored and effective.
Is working with you expensive?
Nowhere near as expensive as working with the wrong agency. A subpar strategy doesn’t just cost money—it costs you market share, credibility, and the right audience. The wrong positioning attracts the wrong crowd, weak messaging fades into the noise, and fragmented execution leads to missed opportunities. We eliminate those risks by ensuring every investment you make drives real impact—strategically, creatively, and commercially.
Latest Insights
Actionable insights, practical frameworks, and forward-looking perspectives to help leaders navigate complexity.
Latest Insights
Actionable insights, practical frameworks, and forward-looking perspectives to help leaders navigate complexity.
Contact Us
Not sure what your business needs to improve? We offer free scoping workshops for clients who want to engage with us but do not have a formal brief ready for us to respond to. Please reach out to us if you want to learn more.
Case studies and research papers are also available upon request.
Contact Us
Not sure what your business needs to improve? We offer free scoping workshops for clients who want to engage with us but do not have a formal brief ready for us to respond to. Please reach out to us if you want to learn more.
Case studies and research papers are also available upon request.